Rebranding for DubaiFreelance Designer
I am Farhan Rao, A dynamic and friendly digital freelancer based in Dubai providing affordable design and development services since 2010. The combination of my attentive design approach and my client's vision ensures great outcomes.
Solid brand identity is created to carry out consistency throughout design requirements and also gives idea to people about my personality and work ethics.
Visual identity guideline
I love minimalistic design and colors. I want people to see my personality within my brand design hence this identity came into existence. Along with a simple yet attractive logo I chose to go with black and white colors which gives a feeling of elegance and sophistication additionally touch of yellow which represents creativity, happiness and optimism.
Design System Language
Consistency is the key to any good design and in the era of so many different devices for which we designers work, it is important to define some basic design rules in order to ensure not only consistency throughout brand journey but also keep track of everything I design for different medium. Design System is the perfect solution to do so and with time I intend to add more and more elements into it.
